Why outsourcing your analytics is the smartest decision you can make - and how I learned this managing massive internal teams
I spent 15 years working at and consulting for Fortune 500 companies building massive analytics operations. I managed teams and consulted for huge teams of 20+ analysts, using state-of-the-art tools. Multi-million dollar budgets. Awards and recognition.
But here's what kept me up at night: Despite all that investment, most of our analytics went unused. Marketing and Product teams would nod politely in meetings, then go back to making decisions based on gut feelings.
I was building beautiful dashboards that nobody wanted to use. And I wasn't alone - this was happening at every company I worked with.
Built the internal in-product analytics framework serving over 1,000+ employees. Power users loved it, but general adoption struggled.
Oversaw analytics projects for clients such as Microsoft, Activision, and American Express. Data teams thrived while broader teams struggled with adoption.
Oversaw analytics implementations for NPR, Hearst Media, and Better Homes and Gardens. Analysts embraced the tools, but marketing teams needed simpler solutions.
Analytics Experience
Companies & Clients
Employees Served
I was traveling to different offices providing training on our powerful analytics platform - the same standard presentation covering features and functionalities. Just another routine training session, or so I thought.
Then an account manager asked a different kind of question: "Can I use this data to see which features my client is actually using in our software?" I said absolutely, and we built that report together live.
When the report generated, there was an electric buzz in the air. Even though I didn't speak Japanese, I could see the excitement from every account manager in the room.
They instantly saw how this could transform their client conversations. Now they could see exactly which features clients used and how frequently. This wasn't about best practices or data flexibility - it was about solving their actual job challenges.
Japan became our most consistent users of the analytics platform. No arm-twisting required. When we focused on real pain points instead of best practices, adoption happened naturally.
Analytics that fit into how people actually work, not how we think they should work
A simple dashboard used daily beats a complex one gathering dust
Every metric tied to an action that drives real business impact
I don't measure success by the sophistication of the analytics I build. I measure it by how many times per day your team actually uses them to make better decisions.
Fortune 500 companies can afford complex systems and dedicated analysts. Growth companies need analytics that work without a PhD in data science.
Every dollar you invest should return at least three. That's why I guarantee adoption and results, not just delivery.
I'm not interested in creating dependency. My goal is to transform your analytics and teach your team to own it completely.
At Fortune 500 companies, wasting $700K on unused analytics is a rounding error. But for a growth company, that same waste can be the difference between scaling and stalling.
I watched too many promising companies struggle with the same problem: They knew data was important, but they couldn't afford the massive teams and complex systems that Fortune 500 companies use.
That's when I realized: Growth companies don't need Fortune 500 systems. They need Fortune 500 insights delivered in a way their teams will actually use.
My mission is simple: Give growth companies the analytics advantage of Fortune 500 companies at 1/10th the cost and 10x the adoption rate.
Let's talk about how to transform your marketing analytics from expensive paperweight to profit driver
Book a 30-minute strategy session where we'll discuss your specific analytics challenges and I'll share exactly how the ADOPTION framework can transform your team's decision-making.
No sales pitch. Just an honest conversation about whether we're a good fit.