Practical guides, case studies, and strategies to transform your marketing analytics from unused dashboards to daily decision drivers
Learn the proven sequence for launching marketing channels that builds validated messaging, optimized conversion paths, and sustainable growth.
Discover the Rubik's Funnel framework - a systematic approach to multi-audience marketing that transforms how you segment audiences, test messages, and optimize campaigns.
Master the art of marketing ROI analysis with this comprehensive guide. Learn proven frameworks for tracking costs, calculating returns, and presenting data that resonates with executives. Transform from cost center to revenue driver.
Comprehensive analysis of digital marketing ROI across all major channels with realistic campaign examples. Learn how to calculate Net ROI and avoid common measurement mistakes that cost businesses millions.
Complete breakdown of building an internal web analytics team: $700K-$2.5M annually. Includes salary ranges, team structures, and total cost of ownership for Google Analytics and Adobe Analytics capabilities.
Learn why 73% of marketing analytics go unused and how to identify the metrics that actually matter for your business growth.
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