Notes and tools from 17 years of building analytics that people either use or ignore - mostly on how to end up on the right side of that.
20-point checklist to identify exactly where you're wasting budget and missing opportunities
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Calculate the true cost of bad marketing decisions and unused analytics
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Step-by-step guide to getting your team using analytics daily
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Learn the proven sequence for launching marketing channels that builds validated messaging, optimized conversion paths, and sustainable growth.
The Rubik's Funnel: a systematic framework for multi-audience marketing that changes how you segment audiences, test messages, and optimize campaigns.
A practitioner's rundown of the digital marketing metrics that actually connect to revenue — from Net ROI to conversion rate to CAC — and how to calculate each one.
A practitioner's framework for marketing ROI analysis: tracking costs, calculating returns, and presenting numbers that hold up in front of the C-suite.
Score your organization's analytics maturity across 5 key dimensions and get personalized recommendations.
Your Marketing Analytics Maturity Assessment will be emailed to you.
Compare 20+ marketing analytics tools based on your specific needs, budget, and team size.
Your Analytics Tool Selection Guide will be emailed to you.
Run effective workshops to align your team on the metrics that actually matter for growth.
Your KPI Definition Workshop Template will be emailed to you.
Visual guide to creating dashboards your team will actually use, with 10+ real examples.
Your Dashboard Design Best Practices guide will be emailed to you.